The Book “Generations.”
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Are you looking for an interesting read that might change your entire business perspective?
Well, currently, I am reading a book called “Generations” by William Strauss & Neil Howe that you might benefit from. It is relevant to our business interests discussed within this newsletter because it does an excellent job of outlining the social and cultural wars that we are experiencing – not just here in the United States – worldwide. Obviously, everything we see happening in politics and socially has a tremendous effect on business.
This work was published in 1991 and chills went up my spine when it predicted a catastrophe in the year 2020 which just happened to be the start of the worldwide COVID-19 pandemic. Keeping in mind that this was authored in 1991, the prediction was amazing, and it was based on following patterns and specifically the way generations tend to view and react to world events. Their theory is that each generation belongs to one of four types, and that these types repeat sequentially in a fixed pattern and through observation and understanding critical insights and predictions can be made. The book itself reviews 500 years of American history starting in 1584.
If you are interested in a brief overview, I have proved three links below. If you have not read this work, I would suggest you give it a try. It is remarkable.
